When researching baseline data on when to blog or post social media content, we found several useful data tidbits to use when making that decision. I’ll share one of particular interest a little later, but I first want to address one that was actually particularly troubling.
Debunking “When to Blog” Myths. (Well, Sort of.)
“…that’s just the latest in a pretty long line of articles and reports that try to suggest that there’s one magical time that you should be publishing and sharing content. There’s not.”
Of course there’s no “magical” time pertaining to when to blog. But smart entrepreneurs aren’t looking for that.
The very demographic of people that is analytical and resourceful enough to search out when to blog and study when to post to social media is a demographic that innately understands that the data they find isn’t a hard and fast rule.
This demographic understands that comparing baseline data with their own audience and website statistics certainly goes without saying.
There is No “Magic” in the Timing.
On this point, we agree. However, we disagree with the opinion that large companies (like Bitly) that publish baseline post timing data are trying to suggest there’s any one particular time to do… well, anything pretty much.
Using our thinking brains here… why would they?
No, I believe they publish blog and social post timing data because:
A) well, people are searching for it; and
B) so said people can then make their own decisions as to what post timing works best.
I haven’t read one article by any market leader that has left out the vital disclaimer: “Hey Bud, remember to test this for yourself to see what works for your audience.”
The thing is, EVERY business needs a starting point when understanding when to post.
These timing recommendations of when to blog, when to tweet, when to post to Facebook, etc., help us find our groove.
The TRUE Magic of Post Timing Is In the “Twisting.”
Smart entrepreneurs learn not to reinvent the common wheel. You can put a twist on a tried and true strategy, but in order to do so, we must learn the tried and true strategy first.
Many entrepreneurs—perhaps you, too—use published post timing data, infographics, and studies as gospel.
THAT IS ACTUALLY OKAY.
In fact, it’s not just “okay”; it’s the goal-focused thing to do. That data is of particular importance when starting a new blog or a new social media presence, entering a new industry, or in other cases when you have no audience stats of your own to compare to.
This has been a long-winded way of stressing to…
Use the data below as a baseline ONLY until you’re able to analyze your own social media stats.
The “Best” Times to Post to LinkedIn, Twitter, Facebook, and Google Plus
Ideal Post Timing for LinkedIn 2016
- LinkedIn best days to post may be Tuesday thru Thursday, during business hours.
- Best times to post to LinkedIn peak at just before or after work, or at lunchtime (e.g., 7-8A, 12P, 5-6P).
Ideal Post Timing for Facebook 2016
- Facebook best days to posts may be Thursdays & Fridays for peak engagement.
- Highest Facebook traffic occurs midweek, between 1pm and 3pm.
Ideal Post Timing for Twitter 2016
- On Twitter, best time to post may be at noon or 6PM on weekdays for highest clickthrough rate. For RTs, it may be 5PM.
Ideal Post Timing for Google Plus 2016
- Best times to post to Google Plus may be late mornings (9 to 11AM), on weekdays.
Use this Timing as a Guide… But Step Outside the Box
The biggest takeaway in that article we quoted in the beginning was McGee’s example of one fellow who shared an accidental 11PM Monday night article post… which spawned an uncharacteristic drove of traffic he would not otherwise have predicted.
That “breaking” from routine is actually called testing, something all businesses should do (regularly) anyway to continue thriving instead of merely “surviving.”
Rules are meant to be broken… or so they say.
But be careful:
It would be unwise (and expensive) to attempt to break a time-tested marketing rule you haven’t first learned—and mastered.
If your business is new, first, consider the above research on when to blog. THEN consider deviating from those blanket norms to see what results. That’s when the true magic will happen.