Is Hootsuite AutoSchedule a Smart Choice? Will it Help or Hurt?

In July 2012, HootSuite released updates to their social media management software of the same name. One major addition was the addition of HootSuite AutoSchedule. This module, they describe as "a link share tool that determines the optimal* time to schedule social media messaging." The tool would "automatically* [...]

Linkedin for Business: Season’s Greetings eCards & Other Flubs

Many small business owners use Linkedin for business in ALL the wrong ways. Here are three very specific flubs that may be destroying your connections before they've begun. Linkedin for Business Flub #1: Linkedin greeting cards. T'is the season for... an overwhelming abundance of Linkedin [...]

Your Social Media Profile: Now Vital for Local Search Rankings

Local search placement now depends upon whether your company uses social media? Unfortunately so! Almost instantly after I had happily and enthusiastically made the decision to kick our Facebook Fan Page to the curb... Facebook tossed small businesses another loop. Basically, Facebook [...]

5 Considerations for Your Twitter Header Photo

The new Twitter header photo has arrived, ladies and gents, and it is an awesome branding and potential website traffic generation opportunity for your small business.  (<--tweet this) The most important thing to note about the Twitter header photo is that there [...]