Twitter Lists: Boost Marketing Efficiency with Better Organization

Is the thought of using Twitter for business... overwhelming? You're not alone. The "tweet" feed can seem daunting and disorganized, for sure. Before we show how to organize Twitter to use it effectively for business, let's answer a few quick questions: Q: Is it even [...]

Twitter Lists: Boost Marketing Efficiency with Better Organization 2017-08-07T16:11:11+00:00

How Does Hootsuite Determine AutoSchedule?

In July 2012, HootSuite released updates to their social media management software of the same name. One major addition was the addition of HootSuite AutoSchedule. This module, they describe as "a link share tool that determines the optimal* time to schedule social media messaging." The tool would "automatically* [...]

How Does Hootsuite Determine AutoSchedule? 2017-08-07T16:27:23+00:00

2 Types of “Fake” Twitter Followers Never to Delete

Often, companies are advised to remove the percentage of Twitter followers that are determined to be fake. The logic is to boost the “value” of the company’s social media following, in order to increase the return on time and/or budget [...]

2 Types of “Fake” Twitter Followers Never to Delete 2017-01-02T16:38:33+00:00

Linkedin for Business: Season’s Greetings eCards & Other Flubs

Many small business owners use Linkedin for business in ALL the wrong ways. Here are three very specific flubs that may be destroying your connections before they've begun. Linkedin for Business Flub #1: Linkedin greeting cards. T'is the season for... an overwhelming abundance of Linkedin [...]

Linkedin for Business: Season’s Greetings eCards & Other Flubs 2017-01-02T16:39:39+00:00

Your Social Media Profile: Now Vital for Local Search Rankings

Local search placement now depends upon whether your company uses social media? Unfortunately so! Almost instantly after I had happily and enthusiastically made the decision to kick our Facebook Fan Page to the curb... Facebook tossed small businesses another loop. Basically, Facebook [...]

Your Social Media Profile: Now Vital for Local Search Rankings 2017-01-02T16:40:15+00:00

5 Considerations for Your Twitter Header Photo

The new Twitter header photo has arrived, ladies and gents, and it is an awesome branding and potential website traffic generation opportunity for your small business.  (<--tweet this) The most important thing to note about the Twitter header photo is that there [...]

5 Considerations for Your Twitter Header Photo 2017-01-02T16:40:20+00:00

Here’s When Twitter & Blog Followers Want YOUR Content

In When to Blog and Post to Social Media: A Solid Starting Point, we give a few baseline times for Twitter, LinkedIn, Facebook, and Google Plus—but then explain that it's best to calculate your own ideal post timing for best [...]

Here’s When Twitter & Blog Followers Want YOUR Content 2017-01-02T16:40:42+00:00