website redesign loss graphicAs your company website is the first impression you project, delaying a much-needed website redesign is effectively delaying improved results.

Consider all the effort and/or budget you’re expending on marketing:

[inlinetweet prefix=”” tweeter=”PrezNC” suffix=””]Driving traffic to an underperforming website is a waste if that site is converting few to qualified leads.[/inlinetweet]

So you’re wise in looking to website redesign services if your site is underperforming. Let’s explore how a correctly implemented web redesign can help get your business more clients online.

How to Know When Website Redesign Should Be Your First Order of Business

  • Do you get an acceptable level of website traffic, but very few contacts?
  • Do you have a higher than average bounce rate on your home page?
  • Do you have a website that no one seems to contact you from?
  • Do you get questions about how to find things, or use features, on your website?
  • Do you get questions about things that are already answered on your website?

If you can answer “yes” to any of those, putting off your business’ website redesign could be costing you money.

Driving people to an underperforming website is like throwing your marketing budget into a digital black hole. ツ

But Be Wary of Web Design Firms that Preach “Redesign” as Your Savior

Even if you answered “yes” to every of the questions above, it’s possible that website redesign services may not be the right answer for your company.

In fact:

[inlinetweet prefix=”” tweeter=”PrezNC” suffix=””]Website redesign could be an unneeded expense unless your decision is informed by *current* analytics.[/inlinetweet]

Your company may not be getting the results you expect due to a simple flaw in your digital marketing strategy, not your website.

Unless a Web presence strategist helps determine your website as the specific culprit for dismal results, a website redesign could be a waste of money. Be sure to consult with an expert before allowing random website changes.

Once You’re Sure You Need Website Redesign,
ONLY Allow Design Changes Informed By Current Results

Web design is not meant to be “art.” Surely, a website can be artfully done, but results—usually measured as new clients or leads—are your goal, not $10,000 digital eye candy.

Remember:

[inlinetweet prefix=”” tweeter=”PrezNC” suffix=””]A website redesign improves results ‘if’ tailored *purposefully* to correct existing deficits.[/inlinetweet]

Even if your website redesign is planned to enhance user-friendliness, this still is not a goal; it’s a precursor to the true goal (of getting new clients or leads).

If the redesign is planned more for “beautification” or any other reason than to achieve specific, measurable results, go back to the drawing board and discuss concrete goals with your designer.

The Reveal

Many small businesses delay website redesign until every single other thing is cleared from their to-do list. This results in continually sending would-be clients to an outdated, clunky, or otherwise subpar website… which, of course, results in the loss of those leads, as they leave to choose a business that cares more about its image.

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If you’ve determined that a website redesign is your most profitable next move, then, by default, putting it off is stifling your potential for greater success.

Can I help get your redesign off the ground? Request Harmony at (919) 964-EXPR or schedule a free strategy call for help planning your business website redesign, to get you more clients online.