Step 4. Choose the Best Social Network for YOUR Business
Now that you’ve weighed pros and cons, detailed demographics, and social media stats for LinkedIn, Twitter, Facebook, and Google Plus, it’s time to make an educated decision as to the best choice for your company.
What If You’ve ALREADY Chosen a Social Network
…and It’s the “Wrong” One?
If you’ve already hopped on a social network before finding this guide, have even a small following, have been promoting it, and are getting any engagement, you should probably stick with it.
In those cases, we’d hardly ever recommend abandoning an account completely.
Instead, put the existing social account on autopilot (scheduling recurring content), and focus only on growing your “primary” network.
For instance, if you’re on Facebook, but you’ve decided that LinkedIn is best for you, you can:
- Use Facebook for certain post types only, such as to create photo albums each time your team participates in a local event.
- Keep the post types the same as you have been, but post much less frequently (i.e., only two days per week, instead of several times per day you’re posting to your primary network.
This way, your existing followers won’t be abandoned or confused, and your old network won’t appear to be abandoned (since several places online almost certainly already link to it).