2. Don’t be a wallflower—you’ll get no results.
It’s a big mistake only to tweet and never attempt to dialogue with your network.
Because we can get top notch content from so many sources these days, blasting out tweet after awesome tweet is not what gets the top accounts noticed.
So what will?
- Creating conversations.
- Actively appreciating people as human beings.
Even to us, this sounds like overly basic, “common sense” advice, but since it’s still so rare, most companies just must not have gotten the memo.
It’s always puzzling when entrepreneurs or brands on Twitter don’t take the time to acknowledge, much less appreciate, authentic feedback or kudos. (Clicking the “like” button is not sufficient appreciation for a retweet or recommendation.)
The type of appreciation that will get your company noticed?
Personal replies, retweeting their reply, or best yet, retweeting and favoriting some of their content in return.
This encourages them to continue interacting with you. (You’ll find that this is true even when they don’t acknowledge your “thank you.”)
This also encourages onlookers to interact with you, as it sets the expectation that you’ll interact with them when they do.
How to Market Like a Pro:
Before expecting any interaction from someone you follow, or who follows you, interact with them first. They’re much more likely to pay attention to you then.
And when they interact with you a time or two, add them to a Twitter list to engage with them often. But after one or two tries, if they don’t return your interaction, they probably don’t intend to—so keep it moving. Spend time only on the relationships that pay off.