If your business isn’t yet on social media, design a social profile to match your website and brand. Then use your Ideal Client Profile and the research we’ve done so far to understand the type of content your audience really wants to receive.
If you’ll manage your social accounts yourself, it’s important to make a list beforehand of where and how to find content indefinitely, plus how to increase followers and find interested leads organically, who are most likely to visit your website and contact you about services.
Spend some time each month building your following, sharing relevant, interesting content to your audience, and ensuring that all of your relevant articles and news get shared.
More importantly, as your on-site articles climb up the Google ranks, try to make sure that the most popular of those get shared by readers who visit your site, increasing your site’s social popularity, thus bringing in even more followers, likes, +1s, shares… and hopefully, clients.
As an example, just one of our on-site articles that gets hundreds of visits per week is responsible for helping boost our Facebook following into the thousands, as well as getting dozens of Twitter shares per month with exactly zero additional work on our part.
Hint: Make sure the marketing companies you’re looking at have the experience to create high-powered posts to help dominate your industry, from a perspective that’s attractive to your Ideal Client.