Strong, small business website design can greatly reduce workload and stress for you and your team… if implemented in a quality way, by an expert designer. But how can it help make your business life easier?
Quality Website Design SAVES TIME
by Reducing Your Company’s Support Burden.
Companies new to marketing online are often surprised once we reveal that their new small business website will not increase workload.
Many businesses think that by having a website, not only will they have to answer the usual questions from offline leads, but they’ll have a new onslaught of unmanageable inquiries to juggle from online leads.
A strategic website and marketing should bring your company more leads, not more stress!
Here are five ways to reduce stress and increase business leads using your website:
1. Add an (organized!) FAQ to your company website and increase customer satisfaction.
Instead of having to wait for you to answer calls or emails, a well-organized FAQ gives visitors immediate answers.
Doesn’t it feel great when you visit a website and all the info you need to make a buying decision is already right there?
You save time and the hassle of playing phone tag with the company, of going through voicemail hell, or even of simply emailing and having to wait for a response. With a solid FAQ to instantly answer sales questions for your prospects, everybody wins.
Do you see how quality design increases client satisfaction?
2. Stop individually supporting each visitor [and reduce workload and salary expenses]
Some clients will need live, one-on-one support. That’s expected.
The problem comes in when you have to provide human support to every single person, for every single issue.
It’s a beautiful sentiment, but a dangerous time leech. It’s just not realistic if you’re trying to grow.
- Do clients really need a team member on the phone just to give business hours?
- Do they really need YOU to explain your terms of service, shipping policy, or service area?
No way.
To grow even larger, THINK bigger.
Incorporating FAQs into your small business website empowers your clients to find answers on their own.
Here’s an example:
Expect Perfection (a company whose redesign results we recently shared) used to use not just one, but three FAQs to help streamline work processes:
- One provided pre-sales answers to prospective clients,
- one provided account support for existing clients,
- and yet a third helped train their team!
Expect Perfection has saved hundreds of HOURS of work by being able to direct clients (and even other team members) to an FAQ, rather than having to spend time giving the same answers to the same basic questions to several dozen different people throughout the year.
Do you see how well-thought out design saves your team time and money?
3. Appear more often in search results [and attract more interested leads]
In some cases, individual FAQ articles/pages can be optimized to rank in search engines. So when prospects search for answers to common industry questions in Google, Bing, or Yahoo, your article may appear in search results… drawing those people to your website, and helping you make more sales.
For example, let’s say you sell designer tube socks.
Some common things users might search for include “why do my tube socks keep falling down” or “stop tube socks from falling down.”
Because your website has an FAQ answering those questions, you’re attracting potential customers that have those issues.
And after finding those answers, if your site is designed correctly, they’ll likely continue to other areas of your website, where—you guessed it—they’ll find your “no-drop tube socks,” and possibly buy a few pair.
And this is the potential benefit from just one FAQ article.
Most websites have more than a dozen articles that can each potentially attract new visitors.
Do you see how incorporating an FAQ into your website can help attract—and pre-sell—targeted prospects?
4. Train team members & answer their questions [without directly saying a word]
As we mentioned, the company in Example #2 also uses a private, password-protected FAQ for their internal team.
In their training manual, they advise that ALL training-related questions must go through their online Team Help Center.
Whenever trainees compose a support ticket, the help center searches its FAQ for answers automatically—while they’re writing the ticket.
Before the trainee ever submits their question—and often even before they’re halfway done composing it—they’re presented with a short list of possible answers.
Often, their answer is provided right there for them on the page, that trainee saves time from having to write the team lead, and they can continue independently with their training or work.
The team lead is also saved from having to spend time on that inquiry, saving them countless hours each year.
Do you see how intelligently planned Web strategy can give you AND your staff more time?
5. Be viewed as an authority in your industry [& appear higher in Google search results]
It can be very difficult to get a website with few pages and little content to be shown in the first page of search results.
That’s because if your website is set up as a “sales brochure”—with only order, contact, and product info—Google knows it won’t be interesting or informative for the majority of searchers.
But when you add things like blog articles, FAQ articles, or other quality content to your website, search engines will display your site to more searchers.
Do you see how incorporating an FAQ into your website can help position you as an industry authority?
The Reveal
You didn’t start your business to work as its employee.
So wherever you can free up more time for yourself, your team, and your visitors… you should!
Adding a thorough, comprehensive, user-friendly, and well-organized FAQ to your website is an extremely simple, basic, and low-maintenance way to help your company get more clients, work less, and reduce stress.
——————–
Web design that helps generate business leads, orders, and signups, but very little extra work, is effective design! Write us today to see how we can help your new or existing website get better results for your company.
Running a website is not the easiest of things for small businesses. This is especially for those without the experience of how to explore and exploit online marketing.
Yes, it is possible to reduce stress with a website by adding an organized FAQ section. This instantly tells visitors all they need to know.
However, the context to which the FAQ is presented is as important as the content or answers provided by the FAQ.
I have shared this comment in kingged.com where this post was ‘kingged’
Hi Sunday, I apologize for the delay getting back with you.
You’re right — context and content are both very important. We wouldn’t want to simply “fill up space with words” without addressing our audience’s needs.
Thanks for the king, and thanks for dropping in. Do come back?
^H.T.
Hey H,T,!!
Great article on how to build a professional website!
I agree with all of your tips here.
You actually made me think about creating a FAQ Page for my internet marketing blog. I would put the most common questions newbies ask about internet marketing.
Thanks for sharing this! .. it was really valuable! :)
I wish you the best!
Keep up the great work!
Cheers! :D
Hey Freddy, I’m so glad it was helpful to you. I’ve always had FAQs on my Internet marketing sites and they’ve always gotten good responses from visitors. They really appreciated that mine was one of the few sites that took the time to not only understand their needs, but to address them before they even needed to ask. :}
Thank you for stopping by. Come back again?
-H.T.
Your style is so unique in comparison to other people I’ve read stuff from.
Thanks for posting when you’ve got the opportunity, Guess I will just book mark this page.