The USP (Unique Selling Proposition) is one single, specific statement that is fact-based and proveable. The USP isn't a string of superlatives that shares how great we believe we are, or that we're the "best" or "only" company who [...]
Fostering entrepreneur mindset is the talk of the town in business circles. For smart founders wanting to beat blocks and boost growth, it’s the “it” thing to master. Granted, without a flexible attitude and focused relentlessness toward our goals, [...]
When creating a new service (or business in general), it's crucial to gauge the potential profitability, workload, and likelihood of success. All service providers, from new entrepreneurs to seasoned pros, from solo providers to large teams, grapple with the [...]
“Dow plummets 2,000 points, oil prices drop as global recession concerns mount” -USA Today“Stocks Plunge as Coronavirus Fears Escalate, S&P 500 Enters Bear Market” - TheStreet“Global shipping has been hit by the coronavirus. Now goods are getting stranded” - [...]
Still can't get through the day without being interrupted by the persistent yowling of the phone? Suffering during lengthy calls that could have been handled in seconds by e-mail? Do "5-minute" callbacks turn into 1-hour consulting nightmares? This article will help you take back [...]
We're against high-quality, yet low-priced products. In a BIG way. Not only can offering them steadily kill off your business and severely limit cash flow, doing so tends to invite a lot of hassle that could be avoided simply [...]
When choosing a social network, up-to-date social media statistics for B2B and B2C are crucial to consider. Whether you market to businesses or to consumers, you can't fly blind. You should learn the basics about any marketing channel you choose, but definitely [...]
This guide seeks to provide everything you’ll need to use social media for business. By the end, you'll have learned how to choose the best social media network for YOUR company, between Linkedin, Twitter, Facebook, and Google Plus. From [...]
Think photos aren’t important for your local business website? Think again. In a recent Bright Local poll of 1,600 consumers, adding a quality photo increased perceived trust of the business by 79%. And adding a genuine photo of the [...]
What are the REAL "best times to tweet?" Excellent question. To determine best times for your particular business to tweet, you must look at your own past tweet analytics. So if you have an existing Twitter account with a good amount of followers, tweets, and [...]
