How Does Hootsuite Determine AutoSchedule?

In July 2012, HootSuite released updates to their social media management software of the same name. One major addition was the addition of HootSuite AutoSchedule. This module, they describe as "a link share tool that determines the optimal* time to schedule social media messaging." The tool would "automatically* [...]

How Does Hootsuite Determine AutoSchedule? 2017-10-14T23:22:38+00:00

2 Types of “Fake” Twitter Followers Never to Delete

Often, companies are advised to remove the percentage of Twitter followers that are determined to be fake. The logic is to boost the “value” of the company’s social media following, in order to increase the return on time and/or budget [...]

2 Types of “Fake” Twitter Followers Never to Delete 2017-10-14T23:27:01+00:00

Linkedin for Business: Season’s Greetings eCards & Other Flubs

Many small business owners new to the network end up using Linkedin for business in ALL the wrong ways. Here are three very specific flubs that may be destroying your own connections before they've begun. Linkedin for Business Flub #1: Linkedin greeting cards. [...]

Linkedin for Business: Season’s Greetings eCards & Other Flubs 2017-10-15T01:19:59+00:00

Your Social Media Profile: Now Vital for Local Search Rankings

Local search placement now depends upon whether your company uses social media? Unfortunately so! Almost instantly after I had happily and enthusiastically made the decision to kick our Facebook Fan Page to the curb... Facebook tossed small businesses another loop. Basically, Facebook [...]

Your Social Media Profile: Now Vital for Local Search Rankings 2017-10-15T01:29:52+00:00