By now, we’ve built your social media community in an orderly, natural way and we’re driving people to a social profile that has interesting posts loaded on it. And your followers are ready to interact.
This stage of driving fans (up to 100 per social profile) can take between 1 to 2 months on average, as, again, these are real people that may take a little time to start feeling like part of your community.
“Why only up to 100 ‘starter’ followers included? Why not 200? 500? 1,000??”
A common misconception when using social media for business is that the more fans you have, the better you look—no matter what.
To people who value quantity over quality, sure. That’s true.
But that’s a terrible—and damaging—social media strategy.
Only interested, active supporters impress potential clients and partners.
So we focus on getting those first interested members to your social community, then entertaining them with interesting posts. As momentum builds, fans flow in more regularly and with less effort, so long as we continue providing the posts and the personality that got them there.
“Can we buy our first few fans to quickly increase follower numbers from zero?“
I understand the concern: It can look a bit disconcerting when a company’s social media only has a few followers. And to your small business, it can seem like this stage lasts forever.
But while many businesses do buy followers (which end up being fake accounts!), Excellent Presence only sends real, human, and hopefully active fans.
The problem with buying followers is that it looks a lot worse when a company has lots of fans… but none of them ever say anything.
Instead of boosting your credibility in the eyes of would-be supporters, customers, and partners, this DAMAGES your credibility, because they’re asking themselves:
“What could be so wrong with this company that none of their followers talk?? It’s just their own employees talking with each other, asking questions that never get answered!”
Seems suspicious, right?
It does to would-be supporters, too.
Even if they didn’t realize you’d bought fake followers, they’d sense that something was “off.” That’s why Excellent Presence only sends real, live supporters… because only humans are able to be active in your community. Of course. ;)