Can We Truly Guarantee Results… for Every Business?
Short Answer: Not technically. The guarantee applies in the cases where it is possible.
Here’s what we mean…
Every qualifying company’s guarantee will be different, and will be based around the service you come to us for as well as your openness to collaborating on strategy.
As one example, in the case of new search engine optimization and Google rankings, we do guarantee results (rankings), but we cannot guarantee a specific ranking. (Because we cannot control Google and their algorithms.)
As another example, in the case of website redesigns, a redesign will get you a better conversion rate than your original website—if you follow all of our data-backed, time-tested recommendations on website copy, marketing strategy, etc., throughout the process.
As a final example, in the case of new website designs, a company website will get you at least the industry standard conversion rate—if you follow all of our data-backed, time-tested recommendations on website copy, digital marketing strategy, etc., throughout the process.
If a design/marketing company couldn’t at least guarantee the above sorts of results, the client would be wasting their money. And that’s just not good business.
Long Answer: As we have no control over how well (or if) a client company’s sales team closes deals, how well their website copy (if the client chooses to write it) converts, or whether a client’s service or product itself is of satisfactory quality to attract customers, each company’s guarantee, when offered, is customized.
All of the above factors, and more, are considered when building
the guarantee we offer for your particular company.
Whether Excellent Presence is able to expressly guarantee improved results will be established and discussed with each client before contract signing.