When creating a new service (or business in general), it's crucial to gauge the potential profitability, workload, and likelihood of success. All service providers, from new entrepreneurs to seasoned pros, from solo providers to large teams, grapple with the [...]
R eady to build your ideal customer profile? This integral marketing intelligence document will empower you to uncover exactly what your ideal client wants vs. what turns them off... and how to position yourself right where they’re looking. Strategically [...]
People of every ethnicity and gender have asked me, “Why do you do what you do?” In other words, they understand why we help Black-owned and ally-owned help consultancies, coaches, & advisory firms gain a deep understanding of their ideal [...]
A lot of service providers stress about this decision. We think that choosing to focus on a specific type of client means we're limiting our revenue potential. So we decide on the service we really like to provide... then [...]
F irst thing's first: If you're looking to get found by the exact types of high-value clients you want, did you know that search engines send 300% more traffic than the beloved social media? Even more astounding, GOOGLE ALONE [...]
“Dow plummets 2,000 points, oil prices drop as global recession concerns mount” -USA Today“Stocks Plunge as Coronavirus Fears Escalate, S&P 500 Enters Bear Market” - TheStreet“Global shipping has been hit by the coronavirus. Now goods are getting stranded” - CNN [...]
A s an African American consultant, advisor, or coach, you might wonder, "Do I really need cultural diversity in the workplace?" We constantly hear stories in the media about non-Black-owned companies with, at best, a non-inclusive environment for workers of [...]
Still can't get through the day without being interrupted by the persistent yowling of the phone? Suffering during lengthy calls that could have been handled in seconds by e-mail? Do "5-minute" callbacks turn into 1-hour consulting nightmares? This article will help you take back [...]
We're against high-quality, yet low-priced products. In a BIG way. Not only can offering them steadily kill off your business and severely limit cash flow, doing so tends to invite a lot of hassle that could be avoided simply [...]
When choosing a social network, up-to-date social media statistics for B2B and B2C are crucial to consider. Whether you market to businesses or to consumers, you can't fly blind. You should learn the basics about any marketing channel you choose, but definitely [...]
