About H. T. Major

Excellent Presence Owner H.T. Major established her first Web design & marketing business in 1999 at age 19, taking it full-time in less than a year. She now manages the "xPrez" team to help service-based small businesses and solo entrepreneurs amplify resources to get more and better business from the Internet. Start YOUR quote for strategic website design, maintenance, or marketing now.

Should I Focus on an Industry with Low (or No) Competition?

When creating a new service (or business in general), it's crucial to gauge the potential profitability, workload, and likelihood of success. All service providers, from new entrepreneurs to seasoned pros, from solo providers to large teams, grapple with the [...]

Should I Focus on an Industry with Low (or No) Competition?H. T. Major2020-12-02T17:55:17-05:00

Building an Ideal Customer Profile, Step by Step: The Ultimate Guide

R eady to build your ideal customer profile? This integral marketing intelligence document will empower you to uncover exactly what your ideal client wants vs. what turns them off... and how to position yourself right where they’re looking. Strategically [...]

Building an Ideal Customer Profile, Step by Step: The Ultimate GuideH. T. Major2020-10-02T22:44:44-04:00

The Racial Wealth Gap for Black Americans: How We Create Change

People of every ethnicity and gender have asked me, “Why do you do what you do?” A lot of our content and conversations are centered around Black entrepreneurs and Black-owned businesses. Why do we help Black businesses in particular [...]

The Racial Wealth Gap for Black Americans: How We Create ChangeH. T. Major2021-08-31T19:00:11-04:00

5 Pertinent Questions on Google Marketing for Black Businesses

F irst thing's first: If you're looking to get found by the exact types of high-value clients you want, did you know that search engines send 300% more traffic than the beloved social media? Even more astounding, GOOGLE ALONE [...]

5 Pertinent Questions on Google Marketing for Black BusinessesH. T. Major2020-10-14T16:18:06-04:00

Surviving Coronavirus: 20 Smart Strategies YOU Need to Protect Business Profit During a Pandemic

“Dow plummets 2,000 points, oil prices drop as global recession concerns mount” -USA Today“Stocks Plunge as Coronavirus Fears Escalate, S&P 500 Enters Bear Market” - TheStreet“Global shipping has been hit by the coronavirus. Now goods are getting stranded” - CNN [...]

Surviving Coronavirus: 20 Smart Strategies YOU Need to Protect Business Profit During a PandemicH. T. Major2020-09-18T17:59:43-04:00

23 Ways Cultural Diversity in the Workplace Gives You a Competitive Edge

A s an African American consultant, advisor, or coach, you might wonder, "Do I really need cultural diversity in the workplace?" We constantly hear stories in the media about non-Black-owned companies with, at best, a non-inclusive environment for workers of [...]

23 Ways Cultural Diversity in the Workplace Gives You a Competitive EdgeH. T. Major2020-12-02T17:56:31-05:00

10 Steps to Reclaiming Your Time by Taking Efficient Phone Calls

Still can't get through the day without being interrupted by the persistent yowling of the phone? Suffering during lengthy calls that could have been handled in seconds by e-mail? Do "5-minute" callbacks turn into 1-hour consulting nightmares? This article will help you take back [...]

10 Steps to Reclaiming Your Time by Taking Efficient Phone CallsH. T. Major2020-09-02T01:18:26-04:00

5 Reasons Undercutting the Competition Can KILL Cash Flow

We're against high-quality, yet low-priced products. In a BIG way. Not only can offering them steadily kill off your business and severely limit cash flow, doing so tends to invite a lot of hassle that could be avoided simply [...]

5 Reasons Undercutting the Competition Can KILL Cash FlowH. T. Major2020-02-12T23:29:47-05:00
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