The USP (Unique Selling Proposition) is one single, specific statement that is fact-based and proveable. The USP isn't a string of superlatives that shares how great we believe we are, or that we're the "best" or "only" company who [...]
Enjoy the Web's largest list of Black holidays, special dates important to the African diaspora in the States. We provide this no-cost list to make it easier for your organizations to both diversify and truly connect [...]
Fostering entrepreneur mindset is the talk of the town in business circles. For smart founders wanting to beat blocks and boost growth, it’s the “it” thing to master. Granted, without a flexible attitude and focused relentlessness toward our goals, [...]
When creating a new service (or business in general), it's crucial to gauge the potential profitability, workload, and likelihood of success. All service providers, from new entrepreneurs to seasoned pros, from solo providers to large teams, grapple with the [...]
R eady to build your ideal customer profile? This integral marketing intelligence document will empower you to uncover exactly what your ideal client wants vs. what turns them off... and how to position yourself right where they’re looking. Strategically [...]
People of every ethnicity and gender have asked me, “Why do you do what you do?” A lot of our content and conversations are centered around Black entrepreneurs and Black-owned businesses. Why do we help Black businesses in particular [...]
A lot of service providers stress about this decision. We think that choosing to focus on a specific type of client means we're limiting our revenue potential. So we decide on the service we really like to provide... then [...]
F irst thing's first: If you're looking to get found by the exact types of high-value clients you want, did you know that search engines send 300% more traffic than the beloved social media? Even more astounding, GOOGLE ALONE [...]
“Dow plummets 2,000 points, oil prices drop as global recession concerns mount” -USA Today“Stocks Plunge as Coronavirus Fears Escalate, S&P 500 Enters Bear Market” - TheStreet“Global shipping has been hit by the coronavirus. Now goods are getting stranded” - [...]
A s an African American consultant, advisor, or coach, you might wonder, "Do I really need cultural diversity in the workplace?" We constantly hear stories in the media about non-Black-owned companies with, at best, a non-inclusive environment for workers of [...]
