Sometimes, marketers choose keywords for your campaign that are only shown to get a handful of searches per month, in order to send you really specific leads who are searching for exactly what you’re offering.
For instance, “best african american financial advisor belair md.”
This term shows zero searches, actually (which is not completely accurate, but that’s another, far more technical story). But it’s an easy win, because there is NO African American advisor coming up for it.
So a reason you may not see any leads initially for a search like this would be due to the search volume. But if you’re an AfAm advisor in Belair, MD at the top of your game, it’s only a matter of time before you start seeing results.
And that’s just from one keyword.
The longer your Google marketing campaign goes on, the more keywords there are sending leads to your website, and the more the snowball effect occurs once other efforts are added.
This is why it’s vital not to give up after a few months!
Just as importantly, remember that website traffic numbers just are not as important as number of actual leads.
#1: It doesn’t matter if you “only” get 10 visits per week from one of your keywords, if 2 out of 10 of those searchers are contacting you about services. (A 20% conversion is pretty great.)
#2: And again, that’s just from one keyword out of several that your website would be optimized for.
After all, you’re only concerned about the result (a new client/investor/subscriber), not a landslide of traffic that never converts.