What is “web strategy”?
Web strategy is the plan that connects your website, automation, and marketing to your actual goals.
It’s NOT just “having a website” or “posting on social media.”
It’s figuring out what you need an online presence to DO for you, then building each piece to do that … without draining your team.
Most mission-driven organizations skip this intensive planning stage.
They jump straight to picking colors, choosing a mission-driven web design company, posting to social media, and … wondering how to draw in clients or donors.
Soon, they’re also left wondering why their digital presence isn’t getting any results—and even seems to create more work!
Your web presence should make your work easier, not harder.
When done right, it can automate the repetitive stuff, attract the right people, and empower your team to focus on what matters.
That’s where our 4-Stage Framework comes in.
Our 4-Stage Rapid Results Framework
It will help you uncover:
“What can we change to get the easiest results NOW,
with the least amount of resources?”
Focus
Strategic Goal Setting
Reduce Workload
Systems & Automation (AI)
Results Prep
Client Attraction Strategy
Action Steps
Marketing & Promotion
Here’s how each stage works:
Stage 1: FOCUS
Strategic Goal Setting
What are your organization’s long-term plans? If you don’t decide how you want your org (and lives) to look, then:
1. Your team won’t know what to work toward daily.
2. And you won’t ever feel like work is done.
We can help you control your focus by creating a simple, specific near- to long-term roadmap.
Stage 2: REDUCE WORKLOAD
Systems & Automation (AI)
If you’re not automating, tracking, and continually improving your results, then:
1. You’re hiring unneeded people.
2. And the more you grow, the harder you work.
We can help you conserve resources and start enjoying your workday (again), by building systems that help you ditch the “dungeon work.” 😓
Stage 3: RESULTS PREP
Client Attraction Strategy
If you’re unsure what competitors are doing, what your audience wants, and how they find organizations like yours, then:
1. You don’t know how to stand out, so you do what everyone else is doing.
2. Your business or org becomes invisible, and you burn out doing sh#t you hate 😅 because you think you have to. (Hello, social media.)
We’ll help you grow easier and more enjoyably by doing critical research and back-end setup before you start (more) marketing.
This includes optimizing your website to get you results, not just “awareness.”
Stage 4: ACTION STEPS
Marketing & Promotion
If you still don’t know what to blog about, what to post on social, if you should offer “Service X” now, or where to promote your organization, then:
1. You haven’t done enough in Stage 2 or 3. 😅
2. You need to translate your strategy into concrete action steps.
3. Or you’re feeling a little paralyzed by the recent DEI policy changes.
We’ll help you get clear on your best next steps to reach the goals you’ve set.
