New Initiative Eases Growth for BIPOC and Ally-Owned Businesses Seeking to Amplify Impact

Tampa, FL — August 13, 2024 — Excellent Presence, a Black woman-owned web design and marketing agency, is testing a new initiative to help change-focused companies grow their results and impact faster: “Pay What You Can.” It aims to help BIPOC- and ally-owned companies get better results from their websites, branding, and digital marketing more quickly without massive investments.

“Pay What You Can” is the first initiative of its kind in the digital marketing space. Excellent Presence hopes it will prove integral for growing African American owned businesses in particular, who often find next-level expansion a challenge.

Established in 2012, the company helps clients take actions that noticeably boost growth without exhausting their time, energy, or money.

“I know what it’s like to crave high-quality help to reach the next level, but feel restricted by resources. It’s agonizing,” said Harmony Major, President & Lead Performance Strategist at Excellent Presence. “Entrepreneurs working to change the world shouldn’t be limited by our ability to afford top experts. We also shouldn’t have to figure it all out on our own.”

Excellent Presence specializes in serving growing companies that already get traffic and sales, but need to speed results or reach new audiences. That can be hard to do with limited resources. So, “Pay What You Can” connects business owners directly with a Multi-Certified, 20-Year Digital Marketing Strategist to build their website, content strategy, and/or marketing plan to reduce barriers to growth.

“By intentionally supporting BIPOCs and allies creating change, we hope to start a ‘snowball effect’ of impact,” added Ms. Major. “The goal of ‘Pay What You Can’ is to make high-quality help accessible to every serious, change-oriented company that wants it. We hope all companies will help spread the word about this initiative.”

To learn more about the initiative, interested business owners can instantly book a free consult online to discuss their needs, goals, or partnership opportunities.

About Excellent Presence:
Excellent Presence builds simple, affordable websites, automations, and action plans that help change-focused companies grow more consistently with less work. They help BIPOC- and ally-owned organizations become more self-sufficient and run leaner, to expand on their own terms.