First, Let’s Check Your Current Performance

Before making improvements, you need to know what’s working. Log into your Google Business Profile and:

  1. Pull up your last 30 days of data (90 days if you want a broader view).
  2. Take screenshots to track:
    • Profile views vs. website clicks vs. direction requests
    • Compare these numbers with your actual foot traffic
    • Count how many leads and sales you got during this period

This IMPORTANT step gives you a baseline to measure improvements against. (If you don’t, how will you know if/how well your marketing is working?) Ideally, you should have analytics on your website, too. Export or screenshot 30 to 90 days of those too, for the best picture.

Creating Engaging Updates That Drive Action

Your GBP needs fresh content to stay visible. Here’s how to create updates that work:

Step 1: Prepare Your Message

Take your Unique Selling Proposition (USP) and target audience information. (The USP is your “we/I help” statement on your website’s first fold and in your GBP profile.) This is your foundation for creating relevant content in the next step.

Step 2: Use AI to Generate Ideas

  1. Visit perplexity.ai
  2. Input YOUR specific business details. For example: “I run ABC Commercial Cleaning. We help busy office managers in downtown Seattle keep their workspaces spotless with our eco-friendly, same-day service guarantee. Create 20 Google Business Profile updates for my business.”
  3. Make sure to mention who you serve and what makes you different!

Step 3: Post Strategically

  • Share 1-2 updates every week.
  • Each post must tell readers what to do next (call, book, visit, etc.).
  • Link to specific pages on your website that match what you’re talking about.

Ex:

  • Talking about your spring cleaning special? Link to that service page.
  • Sharing a review? Link to your testimonials.
  • Only link to your homepage for general company news.

Keep this up for at least 2-5 months to see the best results.

Boost Your Local Visibility

Step 1: Encourage Check-ins and Reviews

Create a simple customer check-in station:

  • Print your Google Maps QR code. (Go to your GBP dashboard under “Marketing” → “Share profile.”)
  • Create an eye-catching display near your register or reception.
  • Add a friendly note like: “Love our service? Check in and leave a quick review!”
  • Train staff to mention both the check-in and review opportunity after each positive interaction.

Step 2: Keep Building Up Your Social Proof

Make it easy for customers to spread the word:

  • Create a branded card with your social media handles and GBP QR code.
  • Ask happy customers to tag your company on social media (making sure it’s a network you’re on!), and tag you in their post. (If they upload an image with their post, it really amplifies this strategy.)
  • Consider offering an incentive for sharing their experience.
  • Share customers’ social media posts to your GBP as updates (with permission).

This two-step approach turns every satisfied customer into a potential marketing asset, boosting your local visibility and credibility.

Pro Tips (With Extra Details)

Mix Up Your Content:

Don’t just post text updates. Add:

  • Before/after photos of your work
  • Team pictures (builds trust!)
  • Special offers
  • Quick tips your clients would find helpful

Review Management: Answer every review within 24 hours if possible. Even negative ones – especially negative ones! A professional response to criticism often impresses potential clients more than perfect reviews.

Stay Current: Update your:

  • Business hours (especially holiday changes)
  • Services offered
  • Service area
  • Photos (add new ones monthly)

Track What Works: Check your GBP insights monthly. Notice which posts get the most attention and make more like those.

Need More Help?

We’re here to help you fine-tune your strategy or analyze your profile’s performance. Just reach out!

Remember: Your Google Business Profile is often the first impression potential clients get of your business. These small, consistent efforts can make a big difference in your lead generation.