We send the Website Layout Strategy by email for your approval. Once approved, unless you’ve added Content Writing to your package, you’ll then provide us the website content (wording), as well as any images you’d like us to use.
Note: Website content must be provided before the design can be created.
This is something that perplexes clients that haven’t worked with a website strategy company before. The typical “website designer” creates the design first… then plugs the content in anywhere it looks good.
That is a recipe for failure.
Remember, website design is not decoration. THE CONTENT is the most important part of a website.
People don’t come to your website to look at pretty pictures. They come to get information.
Your “design” can’t get in the way of people finding the info they need to decide whether to do business with you.
Here’s a simple example:
Let’s say you provide 200 words of content for your entire website.
It stands to reason that we’ll need to fill that space with more “stuff” to help you get your point across!
But what if you provided 20 pages or 10,000 words of information?
I guess we’d need to really think about how we can convey that amount of info succinctly, without overwhelming your visitors. And we’d use far less “imagery” on your website, because the content is there to fill that space.
If we design the website first, we’d need to spend extra time (also pushing out the site’s delivery date) to try to “fit” that content into an existing design. There’s a bigger risk that the site won’t look as good, because we “broke” the design with all the content we had to add.
But when we receive the content first, we can plan where it should go, creating aesthetics that SUPPORT and HIGHLIGHT the content that will “sell” (convince) your visitors to do business with you.