The Scoop 🍨
1We take you, step by step, to find what works for YOU. Growing through the Internet is just not that serious. Sure, it requires you to think ahead, stay focused, and keep many balls rolling. But you don’t have to do it like the new “experts” claim. We help you find what’s comfortable. 🕵🏽♀️ Our unique, 4-stage process clarifies your next steps fast, with less stress.
2 We don’t try to be all things to all people. We’re just a few things to some really special people. Typically, a team of 1 to 5 that sells services to individuals—usually consumers, but sometimes business owners. Our clients range from small companies to national nonprofits, but many are changemakers or activists. 🤩
Almost all clients are service companies (law firms, therapists, wellness practices, etc.). While we sometimes help small e-commerce shops, membership sites, and online product stores do better with less, our passion is helping our ideal client deepen their impact while spending less time selling services.
3 We actually teach about Running Biz While Black (or As Allies). “Equal” treatment is overrated. This “equality” actually swallows unique humans whole, making us faceless. It forces the expectation that our pains, concerns, fears, and needs are the same as everyone else’s. But they’re not. (Not even close.)
So, starting now, we speak to our clients’ experiences, not merely to their ethnicities. This means talking about the “secret sauce” you need to stand out as excellent in a world that sees you as “other.”
4We ditched costly ongoing promotion to empower your self sufficiency. Small businesses often spend WAY too much on agencies and freelancers that deliver what you ask for vs. what you truly need. But we shoot it straight. We’re honest about what you need now—at your current stage, with your current budget, goals, and even personality.
We know this sounds weird, but… we think you and your team should actually enjoy what you do!
5 We run lean to help YOU do the same. And we reassess often to avoid unneeded expenses. That means using digital over paper, Zoom over in-person meetings, video walkthroughs over lengthy appointments, self-fueled promo over costly monthly marketing … and for heaven’s sake, no phone tag. Just spend the extra time you save crushing your 1-year goals. 💪🏽 (You’re welcome.)
6We stick to high-impact, simple services to help you hit targets. It seems like we do a lot, and… we guess that’s true. But every service we offer is designed to help you achieve a goal, not just look the part. Ex: You don’t need to be on social multiple times daily to grow. (In fact, using social media for business often slows down growth.)
So, instead of helping you “keep up with the Joneses,” we set you up to improve sales.🚀
7We offer a “Pay What You Can” option for Change Agents in need. We know what it’s like to need high quality help, but lack the funds for it. And serious, focused professionals should not have to cobble together B.S. because they can’t (yet) afford the best. 😞 If this sounds like you, come apply for our sponsorship.
8We do the same stuff we teach/provide. We don’t sell you something more expensive, then use cheaper stuff. We also don’t sell you something complex, then only use a piece ourselves. Every option we suggest is one we’d consider using or have used.
9We think “agency combined experience” is weird (and irrelevant). Ever seen, “XYZ Company boasts a combined 250 years of experience!”? Um. Well, we don’t know about you, but we’d rather know that the one person running our project has “x” years of experience (and see proof). Combining years just makes it hard to see your provider has 90 minutes’ experience when you thought you had an expert! 😰