The Most Important Social Media Statistics to Help Businesses Choose a Network

When choosing a social network, up-to-date social media statistics for B2B and B2C are crucial to consider.

Whether you market to businesses or to consumers, you can’t fly blind.

You should learn the basics about any marketing channel you choose, but definitely one like social media, where the most substantial gains are seen over time rather than in the beginning.

Otherwise, you’ll end up following the bandwagon and “just choosing Facebook” because everyone and their Auntie Em is choosing it too. Then you’ll wonder, months later, why and how you ever got “duped” into spending so much time and money on “this social media stuff.”

How to Choose the Best Social Network for Your Particular Business

When using social media for small businesses, it’s a gigantic mistake to choose a social media channel because… well, for any reason other than it’s the best channel for YOUR business.

Did you know…

• Many studies report that frequent Facebook users practice extroversion (on the network), yet have high neuroticism & narcissism, with low self-esteem & self-worth?

• 71% of Inc. 500 execs estimate that just 5% or less of their total annual sales come through Facebook, Twitter, & Pinterest?

No?

Then keep reading. Because statistics and data on each network must influence which network you choose.

Tip: The most likely way you’ll profit with social media is to use the data below strategically.

1. Who do you expect to target with your posts?
2. What types of social media content will you post?
3. When will you post?
4. How often will you post?
5. Why are you using social media to begin with?

Keep the above in mind when perusing the below social media statistics.

Here’s an infographic of the best tips and social media statistics. Just click it to view it larger (in a new window):

This section of our social media guide can help you choose between the four networks below. Click the network to jump to its statistics.

LinkedIn Stats

Facebook Stats

Twitter Stats

Google Plus Stats

What to do if you’ve already chosen “wrong”!

LinkedIn

32 Tweetable Statistics

LinkedIn Audience Demographics (7)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Nearly 70% of LinkedIn’s 38 million users reside outside the U.S.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Some 28% of online adults are LinkedIn users, which is 23% of the entire adult population.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]28% of the African American population and 18% of the Hispanic population use LinkedIn.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]LinkedIn’s fastest growing demographic is students and recent college grads, currently at 39 million.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]LinkedIn is the only social platform where those ages 30-64 are more likely to be users than ages 18-29.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]50% of Internet users with college educations use LinkedIn.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]100% of the 50 largest U.S. law firms (the Am Law 50) have a LinkedIn account.[/inlinetweet]

LinkedIn Usage Statistics (2)

• [inlinetweet prefix=”” tweeter=”” suffix=””]13% of LinkedIn users visit the site daily, with 7% visiting several times a day.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]25% of LinkedIn users visit the site weekly, down from 34% in 2013.[/inlinetweet]

LinkedIn & Commerce (11)

• [inlinetweet prefix=”” tweeter=”” suffix=””]A whopping 41% of 1,300 polled millionaires use LinkedIn regularly.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Millionaires prefer LinkedIn over ALL social networks except Facebook.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]78% of 600 LinkedIn users surveyed said, “I’m typically willing to pay more for high quality items.”[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]LinkedIn is the platform of choice for Inc. 500 execs, used by 94% in 2015 (up from 88% in 2014).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]86% of 600 LinkedIn users surveyed are brand loyal, reporting, “When I find a brand I like, I stick with it.”[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]comScore’s 2013 Buying Power Index reports that LinkedIn members have nearly 2x more buying power than Facebook.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]LinkedIn sends 64% of all social media leads to websites, compared to just 17% from Facebook & 14% from Twitter.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%, 277% higher than Twitter (.69%) & Facebook (.77%).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]LinkedIn may not pull best social engagement (.054%), but leads are most interested in doing business (2.74% conversion).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]$44.24 is the average order value for Shopify visitors referred by LinkedIn.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]The average CEO on LinkedIn has 930 connections.[/inlinetweet]

Best Types of Content for LinkedIn (7)

• [inlinetweet prefix=”” tweeter=”” suffix=””]78% of LinkedIn professionals consume content to keep up with industry news.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]73% of LinkedIn professionals consume content to discover new ideas within their industry.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]62% of LinkedIn professionals consume content to build relationships w/colleagues & clients.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]55% of LinkedIn professionals consume content to build their reputation.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]51% of LinkedIn professionals consume content to spark conversation.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Linking to YouTube videos results in a 75% higher share rate on LinkedIn.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]On LinkedIn, articles with a positive tone are shared more often than those with a neutral or negative tone.[/inlinetweet]

Best Times to Post on LinkedIn (2)

• [inlinetweet prefix=”” tweeter=”” suffix=””]LinkedIn best days to post are Tuesday to Thursday, during business hours.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Best times to post to LinkedIn peak at just before or after work, or at lunchtime (e.g., 7-8am, 12pm, 5-6pm).[/inlinetweet]
  • **This makes sense, since these are down-times when professionals/execs are less likely to be working as hard.

Top Reasons Businesses Choose LinkedIn (3)

• [inlinetweet prefix=”” tweeter=”” suffix=””]LinkedIn excellent 2.74% B2B conversion rate is the highest of any major social network.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Marketing on LinkedIn offers an easy way to reach executives in a professional online environment.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]There isn’t as much “noise” to filter through as on social networks not meant exclusively for business (i.e., Facebook).[/inlinetweet]

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Facebook

41 Tweetable Statistics

Facebook Audience Demographics (17)

• [inlinetweet prefix=”” tweeter=”” suffix=””]More than 1.3 billion people use Facebook, and approx. 64% visit every day.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]90% of all social media users use Facebook.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Some 71% of online adults are Facebook users, which is 58% of the entire adult population.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]67% of the African American population and 73% of the Hispanic population use Facebook.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Users age 25 to 34 are the most common age demographic, at 29.7% of total users.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]56% of Internet users ages 65 and older use Facebook, up from 45% in 2013, up from 35% in 2012.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]More than half of online adults 65+ use Facebook, representing 31% of all seniors.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Women (77%) are somewhat more likely to use Facebook than men (66%), a trend that continues from prior years.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Among Facebook users, the median number of Facebook friends is 155, among 50 of which are “actual” friends.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]74% of Internet users with college educations use Facebook.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook users are more trusting than other social network users.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook users have more close relationships than users of other social networks.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook users are much more politically engaged than most people.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook revives “dormant” relationships.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]In a study of 269 Facebook users, less than 5% unsubscribed from (hid) any of their friends’ feeds.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]64% of the 50 largest U.S. law firms (the Am Law 50) have a Facebook account.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook has 1.39 billion+ MOBILE monthly active users—slightly less than China’s total population, and greater than India’s.[/inlinetweet]

Facebook Usage Statistics (11)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Approx. 70% of Facebook users engage with the site daily; 45% use it several times a day.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook has 890 million daily active users as of 2015, 82.4% of which are outside the U.S. and Canada.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]The average user spends 21 minutes on Facebook per day.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]U.S. Facebook users in particular spend more than 40 minutes per day on the network.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]About 1/3 of Facebook users only log in with their phones.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]50% of 18- to 24-year-old users visit Facebook when they wake up.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]In a study of 269 Facebook users, the longer they’ve had an account, the more they interact with the site (posting, commenting, photo tagging).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]People use Facebook to meet two primary needs: (1) The need to belong and (2) the need for self-presentation.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Many studies report that frequent Facebook users practice extroversion (on the network), yet have high neuroticism & narcissism, with low self-esteem & self-worth.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]A study from the Univ. of GA found that people with high narcissism, and people with low self-esteem, spent the most time (more than an hour per day) on Facebook.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]A study from the Univ. of GA found that frequent Facebook use may be associated with lower academic performance, but may lead to higher self-esteem and a sense of belonging.[/inlinetweet]

Facebook & Commerce (8)

• [inlinetweet prefix=”” tweeter=”” suffix=””]The average CEO on Facebook has 630 friends.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]A whopping 57% of 1,300 polled millionaires use Facebook.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]69% of Facebook users aged 16 to 64 shop online.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]80% of Inc. 500 execs use Facebook (down from 84% in 2014).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook sends just 17% of all social media leads to websites.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]$55 is the average order value for Shopify visitors referred by Facebook.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]The average visitor-to-lead conversion rate of Facebook traffic is only 0.77%.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]71% of Inc. 500 execs estimate that 5% or less of their total annual sales come through Facebook, Twitter, & Pinterest.[/inlinetweet]

Best Types of Content for Facebook (2)

• [inlinetweet prefix=”” tweeter=”” suffix=””]57% of millennials (born b/w 1982 & 2004) use Facebook to coordinate social plans at least once weekly.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]People like to scan on Facebook. Keep your writing short for better responses.[/inlinetweet]

Best Times to Post on Facebook (2)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook best days to posts are Thursdays & Fridays for peak engagement.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Highest Facebook traffic occurs midweek, between 1pm and 3pm.[/inlinetweet]

Top Reasons Businesses Choose Facebook (1)

• [inlinetweet prefix=”” tweeter=”” suffix=””]The most used social network with the largest audience size, many companies flock to Facebook for its huge perceived reach.[/inlinetweet]

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Twitter

32 tweetable statistics

Twitter Audience Demographics (11)

• [inlinetweet prefix=”” tweeter=”” suffix=””]77% of Twitter’s 288 million users reside outside the U.S.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Some 23% of online adults are Twitter users (up from 18% in 2013), which is 19% of the entire adult population.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]27% of the African American population and 25% of the Hispanic population use LinkedIn.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Twitter users are 33% more likely to be Democrats. (40% of Twitter are Dems, compared to 30% of the U.S. population.)[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Twitter has the most online adults age 18-29 (37%) as users, followed by users age 30-49 (25%).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Since 2013, more men, whites, 65+ yr olds, household incomes of $50K+, college grads, & urbanites use Twitter.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]The percentage of women who use Twitter (21% of all online adults) is about the same as as men (24%).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Twitter is particularly popular among those under 50 and the college-educated.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]30% of Internet users with college educations use Twitter.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Knowing the 6 types of Twitter conversations can help you identify your audience.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]90% of the 50 largest U.S. law firms (the Am Law 50) have a Twitter account.[/inlinetweet]

Twitter Usage Statistics (2)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Twitter’s 288 million active users visit the social media network at least monthly.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]About 35% of Twitter’s 288 million active users visit every day.[/inlinetweet]

Twitter & Commerce (4)

• [inlinetweet prefix=”” tweeter=”” suffix=””]CEOs using Twitter extensively for primarily business-focused tweeting have more RTs, faves, and significantly more followers, MIT finds.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]CEO tweets with social proof (i.e., awards), info on new products, customers, or stories perform well, MIT finds.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]$46.29 is the average order value for Shopify visitors referred by Twitter.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]The average CEO on Twitter has 3.9K followers.[/inlinetweet]

Best Types of Content for Twitter (12)

• [inlinetweet prefix=”” tweeter=”” suffix=””]On Twitter, articles with a positive tone are shared about as frequently as those with a neutral or negative tone.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]CEOs who focus on biz-related tweets get much higher response from Twitter, though they tweet LESS than other CEOs, MIT finds.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]For most, using images on Twitter will generate 5 to 9 times more retweets and 4 to 12 times more favorites.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Twitter “engagement” is shown as RTs and favorites of posted tweets, with little dialogue.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]120- to 130-character tweets increase the likelihood of Twitter engagement (RTs/favorites).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Using hashtags on Twitter increases RTs & favorites, but at a rate still significantly less than using images.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Using hashtags on Twitter boosts engagement. Length of hashtags matter little.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]If Twitter social authority is 50+, the likelihood of tweets & favorites decreases w/inclusion of links.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Placing the URL at the end of the tweet? Tweets with URLs in the middle are 26% more likely to be RT’d.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Tweets with only 1 hashtag are 69% more likely to be retweeted than tweets with 2+.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]15% of new Twitter followers are lost within 3 weeks unless engaged with early.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Twitter DM campaigns get a 300% higher click rate on average than one-off email campaigns.[/inlinetweet]

Best Times to Post on Twitter (1)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Tweet timing has near-zero impact on Twitter engagement (RTs). Base it on responsiveness of YOUR following.[/inlinetweet]

Top Reasons Businesses Choose Twitter (2)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Twitter has a higher %age of people of color (African Americans, Latinos) than the other 4 major networks.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Twitter has the highest percentage of millennials (users Age 18-29) than any other major network.[/inlinetweet]

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Google+

29 Tweetable Statistics

Google+ Audience Demographics (10)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Google Plus has 300+ million active monthly viewers, as of the end of 2013.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]As of 2014, average time users spend on Google Plus is only 7 minutes … per month.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Nearly 70% of Google Plus users are male, and age 45-54 is the fastest growing demographic as of 2013.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]38% of total U.S. Internet users use Google Plus.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]37% of all social media users use Google Plus.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]15% of U.S. small businesses use Google Plus.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Google Plus has 20 million monthly mobile U.S. users.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]64% of B2B marketers in North America use Google Plus to distribute content.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]94% of the 50 largest U.S. law firms (the Am Law 50) have a Google Plus page, while only 30% are active.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]The average CEO on Google Plus has ~150 followers.[/inlinetweet]

Google+ Usage Statistics (2)

• [inlinetweet prefix=”” tweeter=”” suffix=””]About 9% or 180 million of Google+’s 2.2 billion profiles have ever posted any content.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Only 22% of online adults visit Google Plus at least once per month.[/inlinetweet]

Google+ & Commerce (6)

• [inlinetweet prefix=”” tweeter=”” suffix=””]58% of 2013 Inc. 500 execs use Google Plus.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]52% of U.S. charities and nonprofits use Google Plus.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]177 of 2013 Fortune 500 companies have a corporate Google Plus account.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]$40 is the average order value for Shopify visitors referred by Google Plus.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Launch products & services with Google+ Events. It notifies your circles AND adds to their calendar![/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Few followers means low post views on Google+. For increased visibility, share to relevant communities![/inlinetweet]

Best Types of Content for Google+ (5)

• [inlinetweet prefix=”” tweeter=”” suffix=””]For maximum engagement, less than 60 characters is the ideal length of a Google Plus headline.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]On Google+, articles with a negative or neutral tone are shared more often than those with a positive tone.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Google+ is designed to share longer content. Get posts noticed with images—and formatting (bold, etc.).[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Use hashtags on Google Plus just as on Twitter. (If you forget, G+ auto-tags popular keywords for you.)[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Organize your Google Plus contacts in related Circles to make targeting content to them easier.[/inlinetweet]

Best Times to Post on Google+ (3)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Google+ best days to posts are Monday—Friday for peak engagement, with Wednesday being best day.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Highest Google Plus engagements occurs during the workweek (M—F), between 9am and 11am.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]If your Google Plus followers already engage, use Timing+ to find your best days & times to post.[/inlinetweet]

Top Reasons Businesses Choose Google+ (3)

• [inlinetweet prefix=”” tweeter=”” suffix=””]Google Plus often displays its posts in Google search engine. Use relevant keywords for max SEO benefit.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Websites that post often to Google Plus appear higher in Google search results.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Posts shared to Google Plus generally get indexed (added to search results) in Google faster.[/inlinetweet]

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All Social Networks

15 (More!) Tweetable Statistics

• [inlinetweet prefix=”” tweeter=”” suffix=””]52% of online adults now use two or more social media sites.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Mothers with children under the age of five are the most active on social media.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]There are 31 million more females than males on social, globally.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Starting in 2013, users Age 65+ are driving social media growth. Other age groups have started to plateau.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]An infographic is 30x more likely to be read than a text-based post.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]People remember 80% of what they see & do, but only 20% of what they read & 10% of what they hear. Use visuals.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Publishers that feature infographics grow 12% faster than those that don’t.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Content marketing generates 3xs as many leads as traditional marketing & costs 62% less.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]70% of consumers say content marketing makes them feel closer to the sponsoring company.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]60% of buyers seek out a product after reading content about it.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Positive adjectives & knowledge-based verbs (know, understand, believe, prove, etc.) perform best in social media headlines.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Study of 220,000 pieces of content shows “how-to” articles draw most shares in October, followed by August & November.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Study of 220,000 pieces of content shows “list” articles draw most shares in summertime.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Study of 220,000 pieces of content shows “why” articles (explainers) draw most shares in fall months.[/inlinetweet]
• [inlinetweet prefix=”” tweeter=”” suffix=””]Study of 220,000 pieces of content shows “list” and “why” (explainer) articles are top 2 most shared content types.[/inlinetweet]

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Step 4. Choose the Best Social Network for YOUR Business

Now that you’ve weighed pros and cons, detailed demographics, and social media stats for LinkedIn, Twitter, Facebook, and Google Plus, it’s time to make an educated decision as to the best choice for your company.

What If You’ve ALREADY Chosen a Social Network
…and It’s the “Wrong” One?

If you’ve already hopped on a social network before finding this guide, have even a small following, have been promoting it, and are getting any engagement, you should probably stick with it.

In those cases, we’d hardly ever recommend abandoning an account completely.

Instead, put the existing social account on autopilot (scheduling recurring content), and focus only on growing your “primary” network.

For instance, if you’re on Facebook, but you’ve decided that LinkedIn is best for you, you can:

• Use Facebook for certain post types only, such as to create photo albums each time your team participates in a local event.

• Keep the post types the same as you have been, but post much less frequently (i.e., only two days per week, instead of several times per day you’re posting to your primary network.

This way, your existing followers won’t be abandoned or confused, and your old network won’t appear to be abandoned (since several places online almost certainly already link to it).