2. SmarterQueue: From $19.95/mo. (Get a free 30-day trial — instead of the typical 14-day — using our link.)
This is another social media app with an auto scheduling feature that works a bit differently.
You can schedule posts on Twitter, LinkedIn, Facebook, Google Plus, Pinterest, and Instagram.
The queue can publish posts in random order, or from the top to bottom of your post list—your choice.
It can also recycle your posts, meaning after it publishes one, to put it back into the queue.
As well, any new posts you add to the queue can go either at the queue bottom, OR it can be added to a random spot in the queue.
SmarterQueue has most of the features a small business needs already built in. (The most well-known social media tools I tried and had to compare it to were Hootsuite, Commun.it, Manage Flitter, and Social Oomph.)
The analytics it offers are extensive, allowing you to sort your post results by clicks, retweets, likes, average RTs, average likes, etc… and several more. This makes it great for the strategic marketer like us, or just an entrepreneur who really wants to dig into creating a responsive following.
Every time I log in (which is every few months), there’s an update or new feature. They’re definitely on top of development.
It lets you search for (free) images and content to put in your social posts, which we personally don’t use much, but it’s good to have when needed.
Where it really shines though is in the ability to repost your content.
You can set any post to post a single time, or over and over again. A recent new feature that blows my mind is the ability to vary the media (imagery) AND text for ANY post you add to the queue!
Why am I excited about this?
Well for instance, Twitter prevents you from posting the same thing twice. They’ll flag you as a bot / an automated poster and limit your account. But some posts just shouldn’t “expire” — like links to your services or product on your website.
SmarterQueue now allows you to set MULTIPLE text variations of a single post, and associate different images for each if you want, to keep your content fresh and avoid annoying your followers.
Anyway, after trying several major social media apps, SmarterQueue is the one we settled on and still use.