First, Let's Check Your Current Performance Before making improvements, you need to know what's working. Log into your Google Business Profile and: Pull up your last 30 days of data (90 days if you want a broader view). Take [...]
Getting a “username or password incorrect” error? This article explains why you might be unable to log into your online accounts and what steps you can take to fix it. By following these steps, you can save time and [...]
New Initiative Eases Growth for Inclusive Businesses Tampa, FL — August 13, 2024 — Excellent Presence, a Black woman-owned web design and marketing agency, is testing a new initiative to help change-focused companies grow their results and impact faster: "Pay [...]
Setting regular business hours helps your audience know what to expect. When they know what to expect, they trust your company more. Interestingly, many solo providers think being available 24/7 means higher client satisfaction. Actually, that lack of boundaries sets [...]
The USP (Unique Selling Proposition) is one single, specific statement that is fact-based and proveable. The USP isn't a string of superlatives that shares how great we believe we are, or that we're the "best" or "only" company who [...]
Enjoy the Web's largest list of Black holidays, special dates important to the African diaspora in the States. We provide this no-cost list to make it easier for your organizations to both diversify and truly connect [...]
Fostering entrepreneur mindset is the talk of the town in business circles. For smart founders wanting to beat blocks and boost growth, it’s the “it” thing to master. Granted, without a flexible attitude and focused relentlessness toward our goals, [...]
When creating a new service (or business in general), it's crucial to gauge the potential profitability, workload, and likelihood of success. All service providers, from new entrepreneurs to seasoned pros, from solo providers to large teams, grapple with the [...]
R eady to build your ideal customer profile? This integral marketing intelligence document will empower you to uncover exactly what your ideal client wants vs. what turns them off... and how to position yourself right where they’re looking. Strategically [...]
People of every ethnicity and gender have asked me, “Why do you do what you do?” A lot of our content and conversations are centered around Black entrepreneurs and Black-owned businesses. Why do we help Black businesses in particular [...]