A n effective digital marketing strategy is cohesive. We ended Part 1 by revealing the four inseparable pieces of a complete digital marketing campaign. From the initial advertisement1, to the venue2 where you place the ad, to the Web [...]
Marketing is tricky business. I mean, it's simple on its face: promote > leads > clients. But knowing how all the moving parts work together is quite an undertaking. As a result, many companies -- large and small -- [...]
Need to recover an "unsaved" Excel file from your hard drive? Hoping it was saved by your "Autosave" feature? If you haven't done anything else to the file yet, it should still be there waiting for you. My Scenario: The [...]
On this cool January morning, I drove my son to his bus stop through wet snow flurries. Arriving only a moment or two after our usual time, we noticed that the teen-aged boy, whom we usually beat to the stop, [...]
CNN reminds us that even one of the top three news networks in the world can botch its social media strategy. No organization, large or small, is immune to a failed social media campaign. But why [...]
Website analytics -- also called website stats, or more simply, "analytics" -- are statistics that show you how your website is performing. Accessed through your website host (not recommended, see below) or through another, more advanced tracking method, website stats [...]
Get consistent, interested website traffic to your company website by using "local SEO" (search engine optimization). Summary: One of the first things you should do immediately after launching your small business website is "local SEO" (search engine optimization): Start [...]
Strong, small business website design can greatly reduce workload and stress for you and your team... if implemented in a quality way, by an expert designer. But how can it help make your business life easier? Quality Website Design SAVES [...]
As you may know, Google has a spin-off of its main search engine, which returns only image results: Google Images. Many times, bloggers, website owners, teachers, students, cats, dung beetles, and poodles search Google Images, using the found images in their respective works [...]
On Sept. 3, 2012, Academy Award Nominated actor Michael Clarke Duncan passed at 54 years old from lingering complications of a heart attack he'd suffered in mid-July. Best known and loved for his roles in movies like Armageddon and Planet of the [...]