Overcoming procrastination isn't easy. For entrepreneurs and business leaders, it's a top productivity killer, severely hampering the success we desire and deserve. But why do we procrastinate? And is it fixable? Fortunately, the answer is yes. A procrastination habit doesn’t indicate [...]
How do we get our company website to generate business leads when it just “isn’t working?” Do we need more traffic? Is it confusing? Is the language inappropriate for our market? It can be difficult to pinpoint why your Web [...]
As your company website is the first impression you project, delaying a much-needed website redesign is effectively delaying improved results. Consider all the effort and/or budget you’re expending on marketing: [inlinetweet prefix="" [...]
Google announced a few years back that their search engine would begin a major update affecting all sites not implementing mobile friendly Web design... and businesses were worried. But what classifies as sufficiently "mobile-friendly" ... according to Google? [...]
Often, companies are advised to remove the percentage of Twitter followers that are determined to be fake. The logic is to boost the “value” of the company’s social media following, in order to increase the return on time and/or budget [...]
A n effective digital marketing strategy is cohesive. We ended Part 1 by revealing the four inseparable pieces of a complete digital marketing campaign. From the initial advertisement1, to the venue2 where you place the ad, to the Web [...]
Marketing is tricky business. I mean, it's simple on its face: promote > leads > clients. But knowing how all the moving parts work together is quite an undertaking. As a result, many companies -- large and small -- [...]
Need to recover an "unsaved" Excel file from your hard drive? Hoping it was saved by your "Autosave" feature? If you haven't done anything else to the file yet, it should still be there waiting for you. My Scenario: The [...]
On this cool January morning, I drove my son to his bus stop through wet snow flurries. Arriving only a moment or two after our usual time, we noticed that the teen-aged boy, whom we usually beat to the stop, [...]
CNN reminds us that even one of the top three news networks in the world can botch its social media strategy. No organization, large or small, is immune to a failed social media campaign. But why [...]