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Most Popular Articles
Writing a Unique Selling Proposition (USP) that Gives You a Competitive Advantage
The USP (Unique Selling Proposition) is one single, specific statement that is fact-based and proveable. The USP isn't a string of superlatives that shares how great we believe we [...]
How to Stop Wasting Money on Marketing. (Are YOU Fixing the Wrong Things?)
Q:What makes some service providers burn out, putting forth massive effort for scant returns, while others grow business quickly and predictably, with a consistent flow of well-qualified, high-value leads? [...]
5 Strategic Marketing Moves to Attract More & Better Leads Cheaper & Easier
A n effective digital marketing strategy is cohesive. We ended Part 1 by revealing the four inseparable pieces of a complete digital marketing campaign. From the initial advertisement1, to [...]
Should I Focus on an Industry with Low (or No) Competition?
When creating a new service (or business in general), it's crucial to gauge the potential profitability, workload, and likelihood of success. All service providers, from new entrepreneurs to seasoned [...]
Should You Focus on a Specific Ideal Client? (And What’s “Ideal”?)
A lot of service providers stress about this decision. We think that choosing to focus on a specific type of client means we're limiting our revenue potential. So we [...]
Diversity & Inclusion
Black Holidays 2022: The Largest List of Important Days for African Americans
Enjoy the Web's largest list of Black holidays, special dates important to the African diaspora in the States. We provide this no-cost list to make it [...]
The Racial Wealth Gap for Black Americans: How We Create Change
People of every ethnicity and gender have asked me, “Why do you do what you do?” A lot of our content and conversations are centered around Black entrepreneurs and [...]
23 Ways Cultural Diversity in the Workplace Gives You a Competitive Edge
A s an African American consultant, advisor, or coach, you might wonder, "Do I really need cultural diversity in the workplace?" We constantly hear stories in the media about non-Black-owned [...]
Diversity Calendar 2022: The Most Complete List of Inclusive Holidays to Celebrate Cultural Diversity
What is your motivation for seeking a diversity calendar? To make your company more diverse and inclusive? To become a more well-rounded, accepting person overall? To [...]
Essential Articles
Entrepreneur Mindset: The Fatal Flaw in “Thinking” Our Way to Success
Fostering entrepreneur mindset is the talk of the town in business circles. For smart founders wanting to beat blocks and boost growth, it’s the “it” thing to master. [...]
5 Pertinent Questions on Google Marketing for Black Businesses
F irst thing's first: If you're looking to get found by the exact types of high-value clients you want, did you know that search engines send 300% more [...]
10 Steps to Reclaiming Your Time by Taking Efficient Phone Calls
Still can't get through the day without being interrupted by the persistent yowling of the phone? Suffering during lengthy calls that could have been handled in seconds by e-mail? Do "5-minute" callbacks [...]
The Most Important Social Media Statistics to Help Businesses Choose a Network
When choosing a social network, up-to-date social media statistics for B2B and B2C are crucial to consider. Whether you market to businesses or to consumers, you can't fly [...]
Social Media for Business: The Step by Step Guide to Getting Results
This guide seeks to provide everything you’ll need to use social media for business. By the end, you'll have learned how to choose the best social media network [...]
Top Inspirational Quotes of the Day to Improve Your Focus and Energy
—Page 2 of 3— Page 1, encouraging quotes, helped you reconnect with your purpose as a change agent, empower yourself, and obliterate fear. Page 3, inspirational daily [...]
365 Inspirational Daily Quotes to Help You Regroup, Refresh, and Refocus
—Page 3 of 3— Page 1, encouraging quotes, helped you reconnect with your purpose as a change agent, empower yourself, and obliterate fear. Page 2, motivational quotes [...]
6 Proven Strategies to Overcome Procrastination — and Get to Work!
Overcoming procrastination isn't easy. For entrepreneurs and business leaders, it's a top productivity killer, severely hampering the success we desire and deserve. But why do we procrastinate? And is it [...]
What Are Website Analytics (& Why You Can’t Predict Revenue Without Them)
Website analytics -- also called website stats, or more simply, "analytics" -- are statistics that show you how your website is performing. Accessed through your website host (not recommended, [...]
How ANY Business Can Attract its First Website Traffic, Step-By-Step
Get consistent, interested website traffic to your company website by using "local SEO" (search engine optimization). Summary: One of the first things you should do immediately after launching [...]
