Detailed Guides
How to Set Regular Business Hours (vs. Booking Hours)
Setting regular business hours helps your audience know what to expect. When they know what to expect, they trust your company more. Interestingly, many solo providers think being available 24/7 means higher client satisfaction. Actually, [...]
The Ultimate Guide to Defining Your Ideal, High-Value Client (Step by Step)
R eady to build your ideal customer profile? This integral marketing intelligence document will empower you to uncover exactly what your ideal client wants vs. what turns them off... and how to position yourself [...]
The Most Important Social Media Statistics to Help Businesses Choose a Network
When choosing a social network, up-to-date social media statistics for B2B and B2C are crucial to consider. Whether you market to businesses or to consumers, you can't fly blind. You should learn the basics about [...]
Social Media for Business: The Step by Step Guide to Getting Results
This guide seeks to provide everything you’ll need to use social media for business. By the end, you'll have learned how to choose the best social media network for YOUR company, between Linkedin, Twitter, [...]
365 Encouraging Quotes for Entrepreneurs: Stay Inspired and Defeat Doubt Every Day of the Year
Sometimes, a few great, encouraging quotes and uplifting words are critical to keep or to GET us moving in trying times, to find the inner strength to push through the next item on our [...]
6 Proven Strategies to Overcome Procrastination — and Get to Work!
Overcoming procrastination isn't easy. For entrepreneurs and business leaders, it's a top productivity killer, severely hampering the success we desire and deserve. But why do we procrastinate? And is it fixable? Fortunately, the answer is yes. [...]
Most Popular Articles
How to Simplify Your Web Marketing: Are You Fixing the Wrong Things?
Marketing is tricky business. I mean, it's simple on its face: promote > leads > clients. But knowing how all the moving parts work together is quite an undertaking. [...]
Should You Focus on a Specific Ideal Client? (And What’s “Ideal”?)
A lot of service providers stress about this decision. We think that choosing to focus on a specific type of client means we're limiting our revenue potential. So we [...]
Black Holidays: The Largest List of Important Days for African Americans
Enjoy the Web's largest list of Black holidays, special dates important to the African diaspora in the States. We provide this no-cost list to make it [...]
Diversity Calendar 2024: A Complete List of Inclusive Holidays to Celebrate Cultural Diversity
Why do YOU need a diversity calendar? For your company's inclusion initiatives? To be a more well-rounded, accepting human? To join a movement? To reduce the [...]
Excellent Presence Launches “Pay What You Can” Digital Marketing Initiative for Diverse, Growing Companies
New Initiative Eases Growth for Inclusive Businesses Tampa, FL — August 13, 2024 — Excellent Presence, a Black woman-owned web design and marketing agency, is testing a new initiative to [...]
“I’ve Got a Google Business Profile: What’s Next?” How to Use Your GBP to Attract Leads.
First, Let's Check Your Current Performance Before making improvements, you need to know what's working. Log into your Google Business Profile and: Pull up your last 30 days of [...]
The Fastest Way to Fix a “Bad Username/Password” Error (Free!)
Getting a “username or password incorrect” error? This article explains why you might be unable to log into your online accounts and what steps you can take to fix [...]
How to Set Regular Business Hours (vs. Booking Hours)
Setting regular business hours helps your audience know what to expect. When they know what to expect, they trust your company more. Interestingly, many solo providers think being available 24/7 [...]
The Ultimate Guide to Defining Your Ideal, High-Value Client (Step by Step)
R eady to build your ideal customer profile? This integral marketing intelligence document will empower you to uncover exactly what your ideal client wants vs. what turns them off... [...]
10 Business Headshot Tips to Boost Website Results
Think photos aren’t important for your local business website? Think again. In a recent Bright Local poll of 1,600 consumers, adding a quality photo increased perceived trust of the [...]
Writing a Unique Selling Proposition (USP) that Gives You a Competitive Advantage
The USP (Unique Selling Proposition) is one single, specific statement that is fact-based and proveable. The USP isn't a string of superlatives that shares how great we believe we [...]
365 Encouraging Quotes for Entrepreneurs: Stay Inspired and Defeat Doubt Every Day of the Year
Sometimes, a few great, encouraging quotes and uplifting words are critical to keep or to GET us moving in trying times, to find the inner strength to push through [...]
Entrepreneur Mindset: The Fatal Flaw in “Thinking” Our Way to Success
Fostering entrepreneur mindset is the talk of the town in business circles. For smart founders wanting to beat blocks and boost growth, it’s the “it” thing to master. Granted, [...]
The REAL Best Times to Tweet – and Why You Can’t Trust Most “Data” [Infographic]
What are the REAL "best times to tweet?" Excellent question. To determine best times for your particular business to tweet, you must look at your own past tweet analytics. So if you have an existing [...]
6 Proven Strategies to Overcome Procrastination — and Get to Work!
Overcoming procrastination isn't easy. For entrepreneurs and business leaders, it's a top productivity killer, severely hampering the success we desire and deserve. But why do we procrastinate? And is it fixable? [...]
5 Strategic Marketing Moves to Attract More & Better Leads Cheaper & Easier
A n effective digital marketing strategy is cohesive. We ended Part 1 by revealing the four inseparable pieces of a complete digital marketing campaign. From the initial advertisement1, to [...]
Social Media for Business: The Step by Step Guide to Getting Results
This guide seeks to provide everything you’ll need to use social media for business. By the end, you'll have learned how to choose the best social media network for [...]
The Most Important Social Media Statistics to Help Businesses Choose a Network
When choosing a social network, up-to-date social media statistics for B2B and B2C are crucial to consider. Whether you market to businesses or to consumers, you can't fly blind. [...]
What Are Website Analytics (& Why You Can’t Predict Revenue Without Them)
Website analytics -- also called website stats, or more simply, "analytics" -- are statistics that show you how your website is performing. Accessed through your website host (not recommended, see [...]
365 Inspirational Daily Quotes to Help You Regroup, Refresh, and Refocus
—Page 3 of 3— Page 1, encouraging quotes, helped you reconnect with your purpose as a change agent, empower yourself, and obliterate fear. Page 2, motivational quotes for [...]
Top Inspirational Quotes of the Day to Improve Your Focus and Energy
—Page 2 of 3— Page 1, encouraging quotes, helped you reconnect with your purpose as a change agent, empower yourself, and obliterate fear. Page 3, inspirational daily quotes, [...]
Should I Focus on an Industry with Low (or No) Competition?
When creating a new service (or business in general), it's crucial to gauge the potential profitability, workload, and likelihood of success. All service providers, from new entrepreneurs to seasoned [...]
Case Study: How We Achieved Multiple #1 & #2 Google Rankings (in Under 6 Months)
M ost readers find this post through our top Google listing. In seeking a Black-owned marketing company (and having found us), you probably already realize how important it is to [...]
How ANY Business Can Attract its First Website Traffic, Step-By-Step
Get consistent, interested website traffic to your company website by using "local SEO" (search engine optimization). Summary: One of the first things you should do immediately after launching your [...]
Does Non-Mobile-Friendly Web Design Hurt Google Rankings?
Google announced a few years back that their search engine would begin a major update affecting all sites not implementing mobile friendly Web design... and businesses were worried. But [...]
5 Pertinent Questions on Google Marketing for Black Businesses
F irst thing's first: If you're looking to get found by the exact types of high-value clients you want, did you know that search engines send 300% more traffic [...]
Stay the Course: The Importance of Marketing Persistence
On this cool January morning, I drove my son to his bus stop through wet snow flurries. Arriving only a moment or two after our usual time, we noticed that [...]
10 Steps to Reclaiming Your Time by Taking Efficient Phone Calls
Still can't get through the day without being interrupted by the persistent yowling of the phone? Suffering during lengthy calls that could have been handled in seconds by e-mail? Do "5-minute" callbacks turn [...]
Is Your Social Media Campaign Offensive? Learning from CNN’s Mistakes
CNN reminds us that even one of the top three news networks in the world can botch its social media strategy. No organization, large or small, [...]
Why You May Want to Pass on Hootsuite Autoschedule to Manage Social Media
Awhile back, HootSuite released updates to their social media management software of the same name. One major addition was the addition of HootSuite AutoSchedule. This module, they describe as "a link share tool that determines [...]
5 Ways Your Website Can Increase Clients & Reduce Stress
Strong, small business website design can greatly reduce workload and stress for you and your team... if implemented in a quality way, by an expert designer. But how can it help [...]
5 Reasons Undercutting the Competition Can KILL Cash Flow
We're against high-quality, yet low-priced products. In a BIG way. Not only can offering them steadily kill off your business and severely limit cash flow, doing so tends to [...]
5 Ways to Improve Website Conversion Rate TODAY! [Humor]
1. Mis-pelled words. Nothing says, “I care how professional my business seems, and I’m going to take the same great care of you!” like a slew of pelling errors, at [...]
The Most Important Small Business Article You’ll Ever Read
How much do you value your life, dear Reader…? Recently, I encountered the most mind-boggling story. Picture an Internet marketer spending numerous hours so [...]
“THE” Magic Potion to Generate More Profit from Your Online Marketing
Highly caffeinated and rarin' to go, I ran across the following great quote: "Don't aim for success if you want it; just do what you love and believe in, and [...]
Is “Information Gluttony” Keeping YOUR Business from Growing?
You're reading way too many blogs, following the advice of too many "experts." This information gluttony is clouding your judgment. And if you don't get a handle on it, yours [...]
How to Edit & Update Your Website Yourself
Contents: How to Edit Your Website Text (Wording) Adding & Editing Shopping Cart Products Adding & Editing Cart Products with Variations If you break your [...]
10-Year-Old Beauty Grows New Hobby into Successful Minority-Owned Business… in Just One Year
Amazing. The beautiful Bridgeja' Baker is a 14-year-old minority female who founded her own custom jewelry design business at the tender age of 11. This incredible, inspirational story starts with [...]
What Michael Clarke Duncan Taught Me About Branding and Business Relationships
On Sept. 3, 2012, Academy Award Nominated actor Michael Clarke Duncan passed at 54 years old from lingering complications of a heart attack he'd suffered in mid-July. Best known and loved for [...]
Harmony Major on iZania.com, Black Business Community
I've been featured on the home page, and in the October 19, 2013 issue, of the iZania newsletter. iZania is a Black business community created to facilitate the growth of Black-owned [...]
Google Images Stealing Content? 5-Minute Fixes to Prevent Image Theft
As you may know, Google has a spin-off of its main search engine, which returns only image results: Google Images. Many times, bloggers, website owners, teachers, students, cats, dung beetles, and poodles search [...]
How to Recover Unsaved Excel Files & Retrieve an Unsaved Document
Need to recover an "unsaved" Excel file from your hard drive? Hoping it was saved by your "Autosave" feature? If you haven't done anything else to the file yet, it [...]
2 Types of “Fake” Twitter Followers Never to Delete
Often, companies are advised to remove the percentage of Twitter followers that are determined to be fake. The logic is to boost the “value” of the company’s social media following, [...]
Why You Need Website Redesign First, Not “Later”
As your company website is the first impression you project, delaying a much-needed website redesign is effectively delaying improved results. Consider all the effort and/or budget you’re expending on marketing: [...]
Are You Dissing the Color Blind with Your Website? #UX #Usability
Is your website color blind accessible? Are you sure...? In checking Twitter today, I ran across a troubling post from the usually hilarious "Clients from Hell" people. The problem was that, as [...]
Twitter for Business: Using Twitter Lists to Boost Efficiency & Reduce Overwhelm
Is the thought of using Twitter for business... overwhelming? You're not alone. The "tweet" feed can seem daunting and disorganized, for sure. Before we show how to organize Twitter to use it effectively for business, [...]
2 Reasons Your Website Isn’t Generating Enough Leads – and How to Fix It
How do we get our company website to generate business leads when it just “isn’t working?” Do we need more traffic? Is it confusing? Is the language inappropriate for our [...]
How to Market with Twitter: Go from “Nobody” to Pro with 3 Easy Tips
As long as you’re purposeful and strategic, you can win more leads and clients on social media—more consistently. The data below will show you how to market with Twitter to get [...]
Diversity & Inclusion
Black Holidays: The Largest List of Important Days for African Americans
Enjoy the Web's largest list of Black holidays, special dates important to the African diaspora in the States. We provide this no-cost list to make it [...]
How We Close the Racial Wealth Gap for Black Americans
People of every ethnicity and gender have asked me, “Why do you do what you do?” A lot of our content and conversations are centered around Black entrepreneurs and [...]
23 Ways Cultural Diversity in the Workplace Gives You a Competitive Edge
A s an African American consultant, advisor, or coach, you might wonder, "Do I really need cultural diversity in the workplace?" We constantly hear stories in the media about non-Black-owned [...]
Diversity Calendar 2024: A Complete List of Inclusive Holidays to Celebrate Cultural Diversity
Why do YOU need a diversity calendar? For your company's inclusion initiatives? To be a more well-rounded, accepting human? To join a movement? To reduce the [...]
Essential Articles
Entrepreneur Mindset: The Fatal Flaw in “Thinking” Our Way to Success
Fostering entrepreneur mindset is the talk of the town in business circles. For smart founders wanting to beat blocks and boost growth, it’s the “it” thing to master. [...]
5 Pertinent Questions on Google Marketing for Black Businesses
F irst thing's first: If you're looking to get found by the exact types of high-value clients you want, did you know that search engines send 300% more [...]
10 Steps to Reclaiming Your Time by Taking Efficient Phone Calls
Still can't get through the day without being interrupted by the persistent yowling of the phone? Suffering during lengthy calls that could have been handled in seconds by e-mail? Do "5-minute" callbacks [...]
The Most Important Social Media Statistics to Help Businesses Choose a Network
When choosing a social network, up-to-date social media statistics for B2B and B2C are crucial to consider. Whether you market to businesses or to consumers, you can't fly [...]
Social Media for Business: The Step by Step Guide to Getting Results
This guide seeks to provide everything you’ll need to use social media for business. By the end, you'll have learned how to choose the best social media network [...]
Top Inspirational Quotes of the Day to Improve Your Focus and Energy
—Page 2 of 3— Page 1, encouraging quotes, helped you reconnect with your purpose as a change agent, empower yourself, and obliterate fear. Page 3, inspirational daily [...]
365 Inspirational Daily Quotes to Help You Regroup, Refresh, and Refocus
—Page 3 of 3— Page 1, encouraging quotes, helped you reconnect with your purpose as a change agent, empower yourself, and obliterate fear. Page 2, motivational quotes [...]
6 Proven Strategies to Overcome Procrastination — and Get to Work!
Overcoming procrastination isn't easy. For entrepreneurs and business leaders, it's a top productivity killer, severely hampering the success we desire and deserve. But why do we procrastinate? And is it [...]
What Are Website Analytics (& Why You Can’t Predict Revenue Without Them)
Website analytics -- also called website stats, or more simply, "analytics" -- are statistics that show you how your website is performing. Accessed through your website host (not recommended, [...]
How ANY Business Can Attract its First Website Traffic, Step-By-Step
Get consistent, interested website traffic to your company website by using "local SEO" (search engine optimization). Summary: One of the first things you should do immediately after launching [...]